Who we are
DealerMatrix was founded in Toronto in 2024 by a small team of dealership operators, software engineers and product designers. We'd watched too many independent dealerships paying $1,200/month for an inventory tool, $400/month for a CRM, $300/month for marketing automation — and still ending up with three islands of data that never talked to one another. We thought the modern web could do better.
What we believe
- One platform beats five integrations. Your inventory, leads, financing, marketing and website should share one source of truth — not sync overnight from a vendor your competitors also use.
- Canadian-first. OMVIC compliance, PIPEDA-grade privacy, soft-pull credit through the big-six banks, French + English support — built in, not bolted on.
- AI is a tool, not a feature checkbox. Our chatbot, voice receptionist and pricing engine are tuned on real Canadian dealership data, not generic e-commerce traffic.
- Dealers own their data. Export anything, anywhere, anytime. No lock-in.
By the numbers
420+
dealerships across Canada use DealerMatrix today.
$1.4B+
worth of inventory managed on the platform.
2.1M+
leads processed through the CRM since launch.
99.98%
uptime over the last 90 days, monitored 24/7.
Where we're going
We're working toward a future where launching a dealership website, importing inventory, turning on AI lead capture, and processing the first finance deal can all happen in a single afternoon — by one person — without ever filing a support ticket. Every feature we ship is measured against that bar.
Get in touch
Want to talk to us about your dealership? Send us a note — we read every message, and a real human responds within one business day.