Why car dealers pick DealerMatrix
One source of truth
Inventory, CRM, financing, ads, website and AI — one login, one database. No more 9pm CSV exports.
Canadian-first compliance
OMVIC-ready forms, PIPEDA-grade consent capture, soft-pull credit through the big-six banks, French + English UI.
AI that works on the lot
Voice receptionist that books test drives. AI chat that knows your live inventory. Smart pricing that respects your margin floor.
Goes live in an afternoon
Import inventory from CSV or CarFax. Pick a template. Connect a domain. Your modern dealer site is live the same day.
Everything car dealers need, in one platform
- Smart Inventory — VIN decode, CSV/CarFax import, aging alerts, photo studio, syndication.
- Visual CRM — 7-stage Kanban, AI lead scoring, SMS+email timeline, round-robin assignment.
- AI Sales Assistant — answers leads in 6 seconds across web chat, Messenger, Instagram and SMS.
- Voice AI Receptionist — picks up calls 24/7 in English or French, books test drives, transfers hot leads.
- Smart Pricing AI — daily comp model that shaves 21 days off average days-to-sell without eating margin.
- AI Photo & Listing Studio — phone photos to showroom-grade in 12 seconds, auto-SEO-described.
- Financing Platform — 18-lender soft-pull pre-qualification, in-page calculator, deal jacket export.
- Marketplace Syndication — Facebook + Instagram posting with 72-hour auto-refresh.
- Website Builder — Curated dealer-tuned templates, real-time SEO, instant publish, custom domain + SSL.
- Analytics & Reporting — aging, funnel, ROAS, lead-source breakdown, salesperson performance.
Who's on DealerMatrix
From 12-vehicle independents in Saskatoon to 8-rooftop franchise groups in the GTA. The platform scales from one user to 200+, with role-based permissions and per-rooftop analytics.
Get started
Two ways in:
Questions? Talk to a real human at /contact or email support@dealermatrix.ca.