1. Who we are
DealerMatrix Technologies Inc. ("DealerMatrix", "we", "us") is a Canadian corporation headquartered at 79 Bramsteele Rd, Unit #203, Brampton, ON L6W 3K6. We provide software-as-a-service to vehicle dealerships in Canada. This privacy policy covers personal information we collect through dealermatrix.ca, app.dealermatrix.ca, and our customers' dealer-branded subdomains.
2. What we collect
We collect three categories of personal information:
- Account information — name, email, phone, dealership name, password (hashed with bcrypt), profile photo. Provided by you when you sign up or by your dealership's admin.
- Vehicle-shopper information — name, email, phone, address, employment, income, references, and (where you consent) credit-bureau data, captured through forms on dealer websites and shared with the relevant dealership.
- Usage information — pages visited, links clicked, device + browser type, IP address, approximate geolocation, and crash logs, used to operate and improve the service.
3. Why we collect it
- To operate the service you signed up for (account, inventory, CRM, financing).
- To respond to inquiries and provide customer support.
- To prevent fraud, abuse and security incidents.
- To meet legal obligations (e.g. OMVIC, FINTRAC, tax authorities).
- To send service-related communications (you can opt out of marketing emails any time).
- With your consent, to perform soft-pull credit checks via Equifax and TransUnion Canada.
4. How we share it
We never sell personal information. We share it only:
- With the dealership you submitted a form to (their lead, their data).
- With sub-processors that operate the service for us — Supabase (database/hosting), Twilio (SMS/voice), SendGrid (email), Stripe (payments), Vercel (CDN), all bound by data-processing agreements.
- When required by Canadian law, court order, or to protect rights or safety.
5. Where it lives
Your data is stored on infrastructure located in Canada (primary) and the United States (backup, encrypted at rest and in transit). Cross-border transfers are covered under Standard Contractual Clauses and Canadian PIPEDA equivalents.
6. How long we keep it
- Active dealer accounts: as long as the account is active.
- Closed dealer accounts: 24 months from closure, then deleted unless legally required to retain (e.g. tax records — 7 years in Canada).
- Vehicle-shopper leads: per the dealership's retention setting, default 24 months for unsuccessful applications.
- Logs: 13 months max.
7. Your rights
Under PIPEDA and applicable provincial laws, you can:
- Ask what personal information we hold about you.
- Ask us to correct inaccurate information.
- Withdraw consent for non-essential processing.
- Ask us to delete your data — see our Data Deletion page.
- File a complaint with the Office of the Privacy Commissioner of Canada.
To exercise any of these rights, email support@dealermatrix.ca. We respond inside 30 days, usually faster.
8. Cookies & tracking
We use first-party cookies for session management, and a small number of analytics cookies to understand aggregate platform usage (no individual tracking, no advertising cookies on dealermatrix.ca itself). Dealer-branded sites may add their own analytics — those are governed by the dealership's policy.
9. Children
DealerMatrix is a B2B platform. We do not knowingly collect personal information from anyone under 18. If you believe we have, contact us and we will delete it.
10. Changes to this policy
We will post material changes here at least 30 days before they take effect, and email all account holders. The current version always lives at https://www.dealermatrix.ca/privacy.
11. Contact
DealerMatrix Privacy Officer
79 Bramsteele Rd, Unit #203, Brampton, ON L6W 3K6
support@dealermatrix.ca · +1 (844) 944-9410