Most pricing tools assume you want one of two things: maximum margin or maximum velocity. Real dealerships want both, with margin floors that reflect what they paid for the unit.
DealerMatrix Smart Pricing AI runs a daily comp model on every vehicle in your inventory. It pulls live Facebook Marketplace, Instagram, and regional listing data; applies a market-velocity factor; and recommends a price that respects your per-class margin floor.
If a vehicle has been sitting more than 60 days, the engine flags it more aggressively. If it's a hot model with low days-to-sell in your region, it'll suggest holding firm — sometimes nudging price up.
Across 60 dealerships running the engine in shadow-mode for 6 months and then in apply-mode for 6 months, average days-to-sell dropped from 71 to 50 days. Net gross margin held within ±1.2% of the baseline, well inside the noise.
The single biggest lever was killing the human reflex to immediately drop the price on slow units. The model says: hold for 5 more days at this price, then drop $400. Surprisingly often, the unit moves before the drop kicks in.